IS YOUR BRAND COHESIVE?
Okay, so you may not know if your brand is cohesive, what that even means or why it's important.
Here is the WHY: Cohesive branding insures that your brand is consistent and recognizable, no matter what platform you use. Your brand consists of logos, icons, colors, illustrations, photography, tone of voice, font use, etc.
I'm not an expert on the why, but I fundamentally understand the importance of brand cohesion and can help you create or dial in your brand, creating consistency and brand recognition..
ASK YOURSELF THIS:
Is your brand recognizable?
Do you use a consistent color palette?
Do you know why it matters?
If not, let's chat!
My Color Palette
WHAT IS A BRAND COLOR PALETTE AND WHY DO I NEED ONE?
A brand color palette is a set of colors that represent your brand identity. The colors in your palette will not only be used in your logo, but all across your marketing channels. Think: logo, website, business cards, social media posts etc.
Color sets the tone for your brand!
Color can increase brand recognition by up to 80%!